Cymba’s fundraising guide urges UK charities to be bold in 2024

Fortune favours the bold according to Cymba, the mobile payments and messaging solutions specialist, following the launch its latest eBook entitled Fundraising in 2024 and beyond.

The eBook, which offers Cymba’s top 10 tools to help charities boost their fundraising revenue, features contributions from DTV Group, the film fundraising agency, conversational commerce experts CM.com, and senior figures from within Cymba including its CEO, Rich Mullens.

Whilst the eBook covers some of fundraising’s traditional tools such as direct mail and email marketing, it also explores the potential of emerging technologies such as Rich Communication Services and illustrates how charities can harness it to boost revenue.

On launching Fundraising in 2024 and beyond, Rich Mullens comments: “We’ve produced this guide in order to inform, educate and empower in equal measure. Charities of all sizes will be able to discover our favourite tools, gain insights from our highly experienced team and hear first-hand customer accounts of how many of the featured platforms are irrevocably changing their approach to fundraising. This collaboration with some of the UK’s highly respected charity partners is a must-read for those wishing to stay ahead of the curve in 2024.”

Readers will discover from Spike Bowen, Head of Account Management UK & Ireland at CM.com, how its omnichannel approach is helping to make donating fast and simple. Similarly, Chris Clark, Head of Media at DTV Group, also highlights some of the key trends for 2024 and outlines his top two recommendations for the year ahead. 

2024 will be a year of opportunity for charities and Cymba believes that this guide will provide a head start.